Monday, June 13, 2011

ABS-CBN pulls away in May's National TV Ratings, says Kantar!

ABS-CBN Corporation dominated Philippine television in May with average audience share of 37 percent in May or six points higher than GMA’s 31 percent.

Even more Filipinos across the country tuned in to ABS-CBN primetime (6 p.m. to 12 m.n.) last month, beating GMA Network in its strong-hold areas Mega and Metro Manila on the timeblock that has the most number of TV viewers.

Data from Kantar Media shows that ABS-CBN’s primetime programs improved its average national audience share to 44 percent or a 16-point lead vs GMA’s 28 percent. While ABS-CBN experienced an uptick from 43 percent in April, GMA suffered a drop from 30 percent last month.

ABS-CBN registered a 34 percent audience share vs GMA’s 33 percent in Mega Manila. ABS-CBN’s lead over GMA in Metro Manila was even bigger. ABS-CBN got 36 percent audience share vs GMA’s 31 percent.

ABS-CBN’s “TV Patrol” continues to be the country’s most watched and the most credible TV news program with an average rating of 25.1 percent vs “24 Oras” of GMA with only 16.6 percent. It also won in Mega Manila last May 27 with 23.6 percent vs “24 Oras” (22 percent) and in Metro Manila (24-31 May) with an average rating of 23 percent vs “24 Oras” 20 percent.

Even on radio, “TV Patrol” on DZMM received a 20 percent audience share among Mega Manila listeners in from April as compared to “24 Oras” on DZBB with only 15 percent, based on Nielsen’s Mega Manila Radio Audience Measurement survey.

ABS-CBN took all the top 12 slots in the list of top regular programs for the month of May with “100 Days to Heaven” leading with an average rating of 32.6 percent. Joining the top 12 regular programs were “Minsan Lang Kita Iibigin” (32.5 percent), “Mara Clara” (32.4 percent), “Mutya” (30.9 percent), “Maalaala Mo Kaya” (28.5 percent), “Pilipinas Got Talent” (23.6 percent), “Rated K” (23 percent), “Wansapanataym” (23 percent), “Gandang Gabi Vice” (21.4 percent), “The Biggest Loser Pinoy Edition” (20.5 percent), and “Goin Bulilit” (19.4 percent).


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