Sunday, June 05, 2011
Charles
For the second year in a row, GMA Network, Inc. has been chosen as one of the most trusted brands in Asia in a consumer survey conducted by Reader’s Digest Asia. It received the Gold Award in the Television Category.
Jessica Soho was also named as the most trusted news presenter in the Philippines for 2011.
GMA AVP for Corporate Affairs Teresa Pacis received the award on behalf of the network during the awarding ceremony held June 2 at the Resorts World Hotel in Manila.
“GMA is proud to be recognized by Reader’s Digest Asia and its readers for the second time around. This citation inspires us even more to continue providing balanced programming — top quality entertainment shows and credible news and information programs. More importantly, we will keep on implementing CSR programs that contribute to making the lives of each and every Filipino better,” Pacis said.
This is also the second year that Jessica was ranked highly in Reader’s Digest consumer survey.
Last year, she was the third most trusted Filipino after humanitarian Rosa Rosal and Lea Salonga who were ranked No. 1 and No. 2, respectively.
“I am both proud and humbled to be receiving this recognition from the one magazine that has nurtured my love of reading when I was growing up. I wish more of our young people pick up the habit as well. I also want to share this award with everyone in our News and Public Affairs organization, past and present, who has helped me get to where I am now. It is both a big honor and responsibility for me to be named as the country’s most trusted news presenter,” Soho said.
The Gold Trusted Brand Award reflects the Asian consumers’ choice of the most trusted brands in the market. The competing brands were rated based on trustworthiness, credibility, quality, value, understanding of customer needs, ability to innovate and social responsibility.
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